Apple has had a mammoth status in the global gadget market since 2007. In the West, Apple is viewed as an all-conquering gadget business. After changing the music arena, Apple took the command and entered the smartphone market. The development of the Apple iPhone officially began in 2004 with a team of thousand members. Then CEO Steve Jobs revealed the first-gen iPhone in 2007 in the American Market, and slowly, the iPhone began to rule the world of smartphones. Year after year, Apple launched various series of iPhones with upgraded technology.
However, Apple doesn’t have everything in its way, especially in the Indian market. The cost of iPhones ranges from RS 50,000 to Rs 1,00,000, and the market base of Android phones makes the task difficult for iPhones. Initially, Apple iPhones took a toll on the pockets of Indian users. This led to a downfall in iPhone sales in the Indian market. This article will analyze the causes behind the Apple iPhone’s recent surge in the Indian market. What changes did they make? And what upcoming are there to look for as a smartphone user?
Rise of Apple iPhones in Indian Scenario:
- We witnessed the rise of Apple iPhones in 2011. Then, CEO Steve Jobs started prioritizing the Indian market, recognizing the unique needs and preferences of Indian consumers. The company began to expand its base in the Indian smartphone market, tailoring its strategies to the local market. The next thing they changed was the sales model. The Apple company channeled various retail distributors and launched EMI schemes, understanding the financial constraints of many Indian consumers. This thoughtful approach helped Indian consumers buy iPhones without putting a toll on their pockets, making them feel considered and valued.
- The Apple iPhone brand gained significant attention when it launched its iPhone 5 series in India. It shifted large numbers of Indian consumers towards the iPhone, with local billing of apps in Indian currency and familiarity among Indian consumers giving a significant rise to the Apple iPhone in India.
- Constant technological updates are another factor that led to the rise of Apple iPhones in India. Upgradation in the IOS system, change in body design, and better camera quality gave iPhones an edge over competitors.
- The next factor leading to the rise of Apple iPhones is that they offer users social status and prestige. The class and quality Apple iPhones offer set them apart from other mobile brands. Owning an iPhone has become a symbol of status and success in many circles, contributing to its popularity in India.
- In recent years, Apple has created a large market base in India. They have launched their official stores in the capital of India. Not only that, Apple CEO Tim Cook is quite optimistic about the Indian market because of its potential.
- Apple captured a 6-7% market share in the last quarter of 2023 and was the top choice for mobile users. Market growth in India continues to gain momentum, driven by enhanced manufacturing, which includes advanced manufacturing strategies and aggressive offline and online marketing. It is assumed that Apple will capture 8-10% of the market in 2024.
Following Exciting Projects of Apple that Smartphone users can look forward to:
The launch of the iPhone 15 series created a buzz in the Indian market. It offered users a titanium body with improved camera quality, setting high expectations for future models. Smartphone users eagerly await the Apple iPhone 16 launch in September. The iPhone 16 models are getting an Action button, a Capture button for taking video when the iPhone is in landscape orientation, and a new horizontal rear camera that will likely allow for capturing spatial video. This exciting lineup of features is sure to keep users engaged and intrigued.
We expect the iPhone 16 to adopt a faster A18 chip built on Apple’s 3-nanometer process. With iPhones’ increasing popularity in India, launching new models is always exciting for users. If Apple continues to work according to Indian market conditions, it has the potential to create a monopoly in India’s smartphone market. This prospect is not only exciting but also instills a sense of hope and optimism in Indian smartphone users.
